We have to earn it every month
The relationship is reviewed through the work itself: what ran, what came in and what should change next.
Why month-to-month works
What the model means for the working relationship.
Realistic expectations from day one
Campaigns need enough time and data to evaluate, and seasonal demand can change what one month looks like. Month-to-month is not a promise that results arrive on day thirty.
The terms stay simple
Month to month. No contract.
The conversation stays practical
Calls, forms, booked work, service area, seasonality and crew capacity give both sides useful questions to review each month.
Monthly terms keep the review close to the work.They do not replace realistic expectations.
One month may be affected by seasonality, capacity or the time a campaign needs to gather useful information. The review should account for those facts without promising an outcome.
The four questions
Asked on nearly every first call. Answered here instead.
- What does it cost?
- Marketing plan: $5,000 per month, plus $1,500 onboarding. That covers video production, ad management, social media. Ad spend is separate and goes straight to Google or Meta.
- Is there a contract?
- No. Month to month. No contract. The relationship continues one month at a time, so both sides can keep checking whether it is still a good fit.
- Will you run ads for my competitor?
- No. One client per service category within Coeur d’Alene. Maudie’s does not take another account in that service category within the stated area.
- Does month to month promise quick results?
- No. The terms are monthly; the results still depend on the market, the work and enough time to evaluate it. Maudie’s reviews what came in and what should change without presenting a fixed result date.
Talk through the terms and the work.
A fit call covers what you want to improve and whether the month-to-month plan suits the business.