Choose the work you want
The starting point is the services, jobs and parts of North Idaho you actually want calls about.
How Google Ads is managed
Start with the right work, reduce wasted spend and measure the response.
Build for relevant searches
Google Ads and Local Service Ads are organised around those priorities rather than every loosely related search.
Cut wasted clicks
The team reviews the searches that triggered ads, excludes irrelevant searches and adjusts budgets around the work that matters.
Connect ads with enquiries
Call and form tracking shows which ads produced an enquiry, giving the team more useful information than click counts alone.
A search shows what someone needs right now.Your ad still has to earn the call.
Searchers still compare the service, location, reviews, availability and price. The job is to put a relevant offer in front of them, make the next step clear and show which ads produced calls and forms.
The four questions
Asked on nearly every first call. Answered here instead.
- What does it cost?
- Marketing plan: $5,000 per month, plus $1,500 onboarding. That covers video production, ad management, social media. Ad spend is separate and goes straight to Google or Meta.
- Is there a contract?
- No. Month to month. No contract. The relationship continues one month at a time, so both sides can keep checking whether it is still a good fit.
- Will you run ads for my competitor?
- No. One client per service category within Coeur d’Alene. Maudie’s does not take another account in that service category within the stated area.
- Who runs the account?
- We do. Our Google specialist, in-house since 2022. The same people you met on day one. Nothing is handed to a subcontractor or an overseas team.
One industry is open at a time.
Tell us what you do and we’ll tell you straight away whether yours is taken.