Start with your business
Maudie’s learns which services you want to grow, where you work and how much capacity the team has before campaigns are planned.
What actually happens
Four things. In order, every engagement.
Set up the work
The team organises the agreed advertising and measurement so calls and forms can be connected with the campaigns that produced them.
A video shoot, every month
Maudie’s comes out to film your crews and real jobs, giving the campaigns current creative that looks like your business.
Review and adjust
The team watches the campaigns, reviews the calls and forms they produce, and adjusts the work around your priorities and capacity.
The people who learn the business stay connected to the work.Continuity makes better decisions possible.
Regular conversations and current footage help the team understand what is changing: the jobs you want, the areas you can serve, seasonal demand and crew capacity.
The four questions
Asked on nearly every first call. Answered here instead.
- What does it cost?
- Marketing plan: $5,000 per month, plus $1,500 onboarding. That covers video production, ad management, social media. Ad spend is separate and goes straight to Google or Meta.
- Is there a contract?
- No. Month to month. No contract. The relationship continues one month at a time, so both sides can keep checking whether it is still a good fit.
- Will you run ads for my competitor?
- No. One client per service category within Coeur d’Alene. Maudie’s does not take another account in that service category within the stated area.
- How often do you shoot video?
- Monthly. One shoot every month, at your location. That is the rhythm. Real footage from real jobs keeps the creative current and recognisable as your business, without asking you to film it yourself.
Talk through what you want to improve.
Tell us what you do, where you work and what needs to change. Maudie’s will follow up about fit.